LifeReach (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, quizzes, or services that help match you with suitable life insurance providers (“providers”).

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By accessing or using LifeReach, you agree to the practices described in this policy.

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1. Information We Collect

We may collect the following information when you use our quiz or submit your details:

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1.1 Personal Information You Provide

• Name

• Email address

• Phone number

• Quiz responses related to your insurance preferences or general circumstances
  (We do not collect Social Security numbers, credit card numbers, or medical records.)

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1.2 Automatically Collected Information

• Device information

• IP address

• Browser type

• Pages visited

• Cookies or similar tracking technologies

This information helps us improve our website and match you with the appropriate provider.

2. How We Use Your Information

We use your information to:

• Facilitate your match with a suitable life insurance provider

• Send you a confirmation message after you complete the LifeReach quiz

• Communicate important updates regarding your match

• Comply with legal or regulatory obligations

We do not make automated decisions that produce legal or significant personal effects. Matching you with a provider is done using basic criteria from your quiz responses.

3. How We Share Your  Information

We may share your information with...

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3.1 Insurance Providers

We share only the information necessary for the provider to contact you and discuss life insurance options.
These providers are independent third parties and will handle your information according to their own privacy policies.

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3.2 Service Providers

Trusted third-party vendors that help us operate our website, analytics, or email services.
These providers are bound by confidentiality agreements and cannot use your data for their own purposes.

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3.3 Legal Requirements

We may disclose your information if required to:

• Comply with legal obligations

• Respond to lawful requests from authorities

• Protect our rights, security, or users

We never sell your personal information to data brokers or unrelated third parties.

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4. Cookies and Tracking Technologies

LifeReach uses cookies and similar technologies to:

• Improve site functionality

• Understand user behavior

• Track affiliate or advertising performance

You can adjust cookie settings in your browser at any time.

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5. Your Choices & Rights

You have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your information, subject to legal obligations

• Opt out of marketing emails at any time

• Withdraw consent to data processing where applicable

To make a request, email us at info@life-reach.co.uk

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6. Data Security

We use industry-standard safeguards to protect your information, including encryption, secure servers, and restricted access.
While we work hard to protect your data, no method of transmission over the internet is completely secure.

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7. Data Retention

We retain your information only as long as necessary to:

• Provide our services

• Comply with legal, tax, or regulatory requirements

• Maintain accurate business records

Once no longer needed, your data is securely deleted or anonymized.

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8. Children’s Privacy

LifeReach is not intended for individuals under the age of 18.
We do not knowingly collect information from children.

If you believe a child has provided personal data, please contact us immediately.

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9. Links to Third-Party Sites

Our website may contain links to third-party sites.
We are not responsible for the privacy practices or content of those websites.

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